Bad Boy Mowers, the Batesville-based mower manufacturer, which draws workers from across the region, has announced a major sponsorship partnership with the annual Asa Martin Music Festival. The festival celebrates the legacy of country music pioneer Asa Martin, who was born in Jackson County.

"We're proud to support events that celebrate our community's rich cultural heritage," said CEO Phil Pulley. The partnership includes sponsoring the main stage and providing shuttle services from the Bad Boy Mowers campus to the festival grounds.